Tim Brown is the CEO of Ideo, a design firm founded byDavid E. Kelleyin 1991. Brown carries forward Ideo's mission of fusing design, business, and social studies to come up with deeply researched, deeply understood designs and ideas. Ideo is the kind of firm that companies turn to when they want a top-down rethink of a business or product -- from fast food conglomerates to high tech startups, hospitals to universities. Ideo has designed and prototyped everything from a life-savingportable defibrillatorto the defining details at the groundbreakingPrada shopin Manhattan (IDEO designed those famous see-through dressing rooms).Ideo's website sandboxes are a fun browse (recommended:Kid & Play, focused on children and fun). And check out theGlobal Chain Reactionfor a sample of how seriously this firm takes play.
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